In-House Creative Team VS Engaging a Creative Agency

There is always an ongoing debate about in-house Creative team and creative agency, which one is most suitable for a brand. Every business has been in the same spot, contemplating the right decision about choosing one in between. There are various advantages and disadvantages to look after. But initially, it’s essential to know the difference between the two and how they work. When a company has a specific department that handles all marketing activities without external assistance, this is called In-house marketing. The company’s employees carry out all product or service marketing operations. Various factors like the company’s size, social media, communications, advertising, and web development specify the size of in-house marketing teams.

One thing that differentiates an in-house marketing agency from a traditional agency model is that it only works with the mother company. A creative agency is an independent association that offers various services under marketing and advertising. They can assist if you need any promotion, strategy or any other services related to marketing. They will get it done for you. So if you are looking to market your brand but still not sure about what to pick between a creative agency or an In-house marketing team, then this blog will help you. We have listed below a comparison between the two to help you decide.

FACTORS	IN-HOUSE MARKETING	CREATIVE AGENCY
CREATIVE MINDS	In the in-house team, employees work on the same marketing campaigns, which limits their creativity and innovation. This can lead to stale ideas from the marketing team and create a lack of inspiration. To survive in a competitive industry, one has to look at it with fresh eyes.	Creative agencies have creative directors with experience creating marketing campaigns for different brands, bringing additional perspectives. Under their guidance, teams of talented copywriters, designers, and animators can create outputs that are more creative than an in-house team.
EXPERIENCE	An in-house marketing team has a limited approach to creating campaigns, as they have no exposure to other industries. They can't undertake different projects due to a lack of specific skills.	Creative agencies often have vast experience working with different industries. Their work with various clients enables them to develop profound knowledge about marketing strategies. You can review their previous work to ensure they’ve worked with clients from your sector.
COMMUNICATION	Quick communication is one of the prominent advantages of an in-house marketing team. They work together in one place, so they can quickly communicate with the company without wasting time. Agencies may have slower response times or require scheduled meetings.	Sometimes, the communication gap between the client and the creative agency lowers the possibility of accomplishing the brand's desired goals within the stipulated timeline. This disconnect increases the chance of missing the clear objective of delivering what you are trying to accomplish.
CONSISTENCY	Since in-house marketing teams focus on one company and work solely with them, they have extensive knowledge of the services and products. This helps them communicate the real essence of your brand through consistent messages.	A creative agency has many clients and prioritizes according to deadlines. This can be mitigated by having dedicated resources with adequate experience.
SPECIALISTS/EXPERTS	In-house marketing typically lacks diverse marketing skills and doesn’t have enough specialized expertise. They are usually strong in one area, while creative agencies bring broader marketing experience. Due to this, in-house teams have a limited scope of creativity and growth.	A creative agency has specific departments working on different aspects of marketing. These departments include senior managers and specialists with years of experience contributing to the creative process.

So now you know in detail about the pros and cons of a creative agency and in-house marketing. If you are looking to hire a creative agency, then you should reach out to us for getting a better understanding on the engagement models.