In-House Creative Team VS Engaging a Creative Agency
There is always an ongoing debate about in-house Creative team and creative agency, which one is most suitable for a brand. Every business has been in the same spot, contemplating the right decision about choosing one in between. There are various advantages and disadvantages to look after. But initially, it’s essential to know the difference between the two and how they work. When a company has a specific department that handles all marketing activities without external assistance, this is called In-house marketing. The company’s employees carry out all product or service marketing operations. Various factors like the company’s size, social media, communications, advertising, and web development specify the size of in-house marketing teams.
One thing that differentiates an in-house marketing agency from a traditional agency model is that it only works with the mother company. A creative agency is an independent association that offers various services under marketing and advertising. They can assist if you need any promotion, strategy or any other services related to marketing. They will get it done for you. So if you are looking to market your brand but still not sure about what to pick between a creative agency or an In-house marketing team, then this blog will help you.
We have listed below a comparison between the two to help you decide.
| FACTORS | IN-HOUSE MARKETING | CREATIVE AGENCY |
|---|---|---|
| CREATIVE MINDS | In the In-house team, the employees work on the same marketing campaigns, which limits their creativity and innovation. This can lead to stale ideas from the marketing team and create a lack of inspiration. To survive in a competitive edge in the industry, one has to look after it with fresh eyes. | Creative agencies have creative directors with experience creating marketing campaigns for different brands and that helps in bringing additional perspective. Under their guidance, teams of talented copywriters, designers, and animators can create outputs that are more creative than an in-house team. |
| EXPERIENCE | An In-house marketing team has a limited approach to doing and creating campaigns, as they have no exposure to outer industries. They can’t undertake different projects due to the lack of availability of specific skills. | Some creative agencies have vast experience as they have worked with different industries. Working experience with different clients enables marketing agencies to have profound knowledge about marketing strategies. You can look at their previous work and ensure they have worked with clients from your area. |
| COMMUNICATION | Quick communication is one of the prominent advantages of an in-house marketing team. An in-house marketing team works together in one place, so they can quickly communicate with the company without wasting any time. At the same time, agencies may have a slower response time or require you to schedule meetings. | Sometimes the communication gap between the client and the creative agency lowers the possibility of accomplishing the brand’s desired goals within the stipulated timeline. This disconnect increases the chance of missing out on the clear objective of delivering what you are trying to accomplish. |
| CONSISTENCY | Since in-house marketing teams focus on one company and work solely with them, they have extensive knowledge of the services and products. So it would help if you tried to communicate the real essence of your brand through consistent messages. | A creative agency has a lot of clients, and they set their priorities according to that. There are some deadlines that they have to follow. This can be mitigated by having dedicated resources who have adequate experience. |
| SPECIALISTS/EXPERTS | In-house marketing typically lacks diverse marketing skills and doesn’t have enough knowledge and expertise. It’s usually in one area in which they are specialized, while the advantage of a creative agency is having a lot of marketing experience. Due to this, in-house teams have a limited scope for creativity and growth. | A creative agency has specific departments working on the different aspects of marketing. These departments have senior managers & specialists with years of experience contributing to the creative process. |
So now you know in detail about the pros and cons of a creative agency and in-house marketing. If you are looking to hire a creative agency, then you should reach out to us for getting a better understanding on the engagement models.