Tips for Designing an Email Newsletter
Waking up every morning to a flood of emails in your inbox is a common, well-known scenario now. Some spam, some junk, and a rare few that truly manage to instantly capture your attention. In our clogged inboxes, occasionally a newsletter entices us with engaging visuals, catchy one-liners and if you’re really lucky, even its inner contents are genuinely thrilling and useful! A variety of factors determine if the newsletter will succeed in piquing your interest and eventually cause a long-term subscription to the site – here are some of those driving forces:
Creating a suitable format:
The format of your newsletter must be constant from the very beginning. It sets a tone for the content that you are sharing, portrays a specific image, and aids readability, communication, and ease of understanding. This format depends on a few factors – whether it is web-based or mobile-friendly, whether it should be independent or specific to a medium, and what customizations must be made accordingly. These strategies are vital to communication.
Identifying the target segment:
This aspect highlights the focus of the newsletter, the primary reason why customers are subscribed to it, the greatest value proposition. This could explore topics like new product launches, significant offers, and discounts that would excite the customer or latest updates on services being offered. Basically, anything would entice customers, while also keeping them updated with recent product or service offerings, in an engaging and interesting manner.
Focused and concise content:
It’s hard enough to get customers to read your newsletter – so if the content inside is jumbled, lengthy, and low on information it loses all value as a newsletter and ends up being pointless. Capturing and maintaining a customer’s complete attention requires crisp, focused writing and editing where information is helpful and to the point and communication is highly efficient.
No matter what the topic is, an interesting story is always more fun to read than some boring facts. Companies should weave their information into story-based formats that convey heavy data as fascinating tales that grab the attention and curiosity of the customer. It provides a special personal touch, especially if the story depicts the company’s culture or if there is a person narrating the story – and cements the company’s position in the customer’s mind.
Adding proper subheadings:
As people tend to quickly skim over the content, the headings of a newsletter decide whether the content is worth reading or not. It should be divided into subsections, each titled with a compelling, relevant heading that attracts the reader’s gaze.
Finding a proper outlet:
To ensure widespread success, a crucial element is the tool used for emailing the newsletter to people. In this era of hyper-information and rapid media consumption, there is an abundance of such email services available to pick from. These service providers manage the entire email campaign, and some even provide highly insightful analytics which can help measure success.