We produced the Escuadra-N product film for Roca India from concept to final delivery. The film presents the collection’s square-profile design, refined finish, and smooth water flow through slow, detail-led cinematography.
Project description:
Escuadra-N is built on clean lines and balanced proportions, so the film had to show restraint. We opened with the sculpted contours and the square silhouette. Lighting, macro detail, and pacing were all designed to bring out the product’s craftsmanship and quiet elegance. We handled the whole production in-house: concept and scripting, storyboarding, set and lighting design, shoot, post-production, colour grading, sound design, and final cuts for the brand’s digital channels.
