JK Maxx Product AV

We created a video for JK Maxx Paints, overseeing every stage from conceptualization and scripting to storyboarding, animation, and post-production. The video is designed in two parts; the first half leverages the brand’s range of over 2000 shades and creatively uses color chiplets to depict everyday life, while the second half transitions into showcasing product categories such as emulsions, distempers, primers, and enamels, emphasizing their specific features and applications.